An SEO audit is the foundation of any successful optimization campaign. For Las Vegas businesses operating in competitive markets, understanding your website's current state—strengths, weaknesses, and opportunities—is essential before investing in SEO improvements.
What Is an SEO Audit?
An SEO audit is a comprehensive analysis of your website's search engine optimization health. It examines technical infrastructure, on-page elements, content quality, backlink profile, and competitive positioning to identify issues preventing better rankings and opportunities for improvement.
Audit Value
A thorough SEO audit typically identifies 50-200+ optimization opportunities, with fixes often delivering 20-100% traffic improvements within 6 months.
Technical SEO Audit Components
Crawlability Analysis
Examines how search engines access your site:
Related Resources
- Robots.txt configuration
- XML sitemap presence and accuracy
- Crawl errors and blocked resources
- Internal linking structure
- Orphan pages (pages with no internal links)
Indexation Review
Evaluates which pages are in Google's index:
- Index coverage issues
- Duplicate content problems
- Canonical tag implementation
- Noindex directives
- Pages that should/shouldn't be indexed
Site Speed Assessment
Performance metrics critical for rankings and user experience:
- Core Web Vitals (LCP, FID, CLS)
- Server response times
- Image optimization opportunities
- JavaScript and CSS optimization
- Caching implementation
Mobile Optimization
Mobile-first indexing makes this critical:
- Mobile usability issues
- Responsive design implementation
- Touch element spacing
- Viewport configuration
- Mobile page speed
Security Review
- HTTPS implementation
- Mixed content issues
- SSL certificate validity
- Security headers
On-Page SEO Audit Elements
Title Tags and Meta Descriptions
Analysis of every page's meta elements for: For more insights, Google Business Profile strategies.
- Length optimization
- Keyword inclusion
- Uniqueness across pages
- Click-worthy formatting
Header Structure
- H1 tag presence and uniqueness
- Logical header hierarchy
- Keyword placement in headers
Content Quality Assessment
- Thin content identification
- Duplicate content issues
- Content gap analysis
- Keyword targeting evaluation
- E-E-A-T signals
Schema Markup
- Existing schema implementation
- Schema opportunities (LocalBusiness, FAQ, reviews)
- Validation errors
Off-Page SEO Audit
Backlink Profile Analysis
- Total backlinks and referring domains
- Link quality assessment
- Anchor text distribution
- Toxic link identification
- Competitor backlink comparison
Local SEO Audit
Critical for Las Vegas businesses: For more insights, event optimization strategies.
- Google Business Profile optimization
- NAP consistency across the web
- Citation audit
- Review profile analysis
- Local pack ranking factors
Competitive Analysis
Understanding your position relative to competitors: For more insights, discover how.
- Keyword gap analysis
- Content comparison
- Backlink gap analysis
- Technical comparison
- SERP feature opportunities
Get Your Free SEO Audit
Our comprehensive audit identifies exactly what's holding your Las Vegas business back from better rankings. No obligation, no sales pressure. For more insights, optimize your digital agency.
Request Free AuditAfter the Audit: Prioritization
A quality audit includes prioritized recommendations based on:
- Impact: How much improvement will this fix deliver?
- Effort: How difficult/expensive is implementation?
- Dependencies: What needs to happen first?
Focus on high-impact, low-effort fixes first for quick wins while planning larger technical projects.